This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Luke Wroblewski
Luke is an internationally recognized product design leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently Chief Design Architect at Yahoo! Inc. where he works on forward-looking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke publishes Functioning Form, a leading online publication for interaction designers. He is consistently a top-rated speaker at conferences and companies around the world, and is a co-founder and former Board member of the Interaction Design Association (IxDA).

Luke Wroblewski


Influencing Strategy by Design


This half-day course will teach designers how to contribute to the direction of their company by synthesising and articulating clear, actionable business and product strategies. Often, growth opportunities for designers are artificially limited by org charts that fail to fully capitalise on the galvanising role that design can have beyond product or marketing. This course empowers designers by giving them tools to impact strategy by illuminating important decision-drivers like market or user research, web analytics, financials, and product reports.

This hands-on course is created for experienced designers, enabling them to influence and improve strategic decision-making within their department or company. They will learn principles for communicating and influencing strategy, along with practising skills and techniques through group activities, and working directly with Luke. This course will maximise a designer’s ability to help their organisation make better decisions.

Wednesday, 12 May @ 09:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium III

Contact us to be put on the waiting list


First Person User Interfaces

First person interfaces allow people to interact with the real world as they are currently experiencing it. These applications layer information on top of people's immediate view of the world and turn the objects and people around them into interactive elements. First person interfaces enable people to interact with the real world through a set of "always on" sensors. Simply place a computing device in a specific location, near a specific object or person, and automatically get relevant output based on who you are, where you are, and who or what is near you.

As interface design paradigms have progressed over time, they consistently reduced the amount of abstraction between input and output. From punched cards to the always on sensors that power FPIs -the amount of overhead required to access information and perform actions has decreased exponentially. This trend is enabling a new class of applications to thrive that allow people to access and manage information with minimum effort and where it is most relevant. Google Vice President of Engineering, Vic Gundotra, said it well: "these are early examples of what's possible when you pair sensor-rich devices with resources in the cloud. [...] But something has changed. Computing has changed. And the possibilities inspire us."

Friday, 14 May @ 12:20-13:00
40 minutes
Auditorium I

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia