This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
an eventful


DAY 0:
1  Pre-Conference Get Together
DAY 1:
2  Beginner Workshops
4  Intermediate Workshops
2  Advanced Workshops
8  Open Sessions
1  Networking Game
DAY 2:
2  Beginner Workshops
4  Intermediate Workshops
2  Advanced Workshops
8  Open Sessions
1  Movie Screening
DAY 3:
12  Talks
5  Video Presentations
1  Magazine Launch
1  Party

Day 1     MAY 12

Day 2     MAY 13

Day 3     MAY 14

08:00 Registration   Reception Area
09:00 Welcome   Bruno Figueiredo
09:05 Jakob Nielsen   Pre-Recorded Video Session
09:10 Upgrade your Mandate   by Peter Merholz
09:50 Designing with Lenses: Lessons from Other Design Crafts   by Bill Scott
10:30 Coffee Break   Foyer
11:00 Designing for (and with) New Technologies   by Dan Saffer
11:40 Design Games   by Donna Spencer
12:20 First-Person User Interfaces   by Luke Wroblewski
13:00 Lunch   Venue's Restaurant
14:00 Alan Cooper   Pre-Recorded Video Session
14:05 The Lazy Person’s Guide to a Better World:
Advantages of Doing The Least You Can Do™
  by Steve Krug

14:45 Killer Content or Content that Kills?   by Eric Reiss
15:25 The Next 10 Years   by Brian Fling
16:05 Coffee Break   Foyer
Interactive prototyping with Flash Catalyst CS5   Michael Chaize
Adobe Sponsored Session
16:35 Neuro Web Design: What Makes them Click?   by Susan Weinschenk
17:15 Designing for User Performance and User Success   by Larry Constantine
17:55 The Dawning of the Age of Experience   by Jared Spool
18:40 Closing & Magazine Launch   Bruno Figueiredo & David Gómez-Rosado
18:50 Don Norman   Pre-Recorded Video Session

Side Activities

UX Book Fair

Located in the Main Hall, the UX Book Fair will showcase books from all the main publishers in the field, like O'Reilly, Pearson (New Riders), Morgan Kaufmann, Wiley and Rosenfeld Media.

Sponsors Expo

Also located in the Main Hall, some of our Sponsors will showcase their products in their stands.


Every day you will be able to join us for dinner and get to know our speakers and other attendees. Or you can choose to join other impromptu groups into one of the several bars restaurants nearby that overlook the beautiful river Tagus.

Pre-Conference Get Together

Kicking off the event we'll have a Get Together starting on May 11 at 18:00 in the Diamond Room of the Hotel VIP Executive Arts (near the Venue). We'll have a Wine Tasting, some nibbles and live music.


Closing down the event on May 14 and starting at 21:30 we'll have our closing Party with a River Cruise at Night. The meeting point is at the "Cais do Sodré" subway station (outside the cilinder exit). Don't be late or you'll miss it.

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia