This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Érico Fileno
Érico Fileno is a Senior Interaction Designer and UX Researcher at CESAR, a private innovation institute that creates products, services and startup companies based upon Information and Communications Technologies (ICT) located in Recife, Sao Paulo and Curitiba. More info can be found at his company site:

He is an evangelist of interaction design in Brazil as a local leader of IxDA Curitiba. Also, he is a cofounder of the first brazilian Interaction Design Institute that offers an international level postgraduate programme. Since 1995, his goal has been to design products and services with good experiences for users through usability and interaction design concepts. You can find more info about him here:

Érico Fileno


UX at Emerging Markets in Brazil

In emerging markets, innovation is changing the behavior of agents such as producers and consumers. Changes can cover anything: processes, methods, devices, products or services. In a networked economy of information and knowledge intensive services and processes, much of what we define as innovation involves the triad of People, Business and Technology, resulting in artifacts or experiences that respond - or create - to market demands.

The Innovation Process CESAR (IPC) is based on the principles of user experience design. Our vision is that information and communication technologies serve people within certain contexts, purposes and strategies, and that the success of user experience is absolutely fundamental to the innovation processes supported by Information and Communications Technologies.

Thus, the Innovation Process CESAR emphasizes the understanding of people that may be - or are - the audience for the products and services CESAR: what they value and how they live, so you can develop experiences that improve their quality of life.

In this talk will be presented cases of research and development of products and services for emerging market in Brazil supported by Innovation Process CESAR.

Wednesday, 12 May @ 14:00-14:20
20 minutes
Room 2

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia