UX at Emerging Markets in Brazil

In emerging markets, innovation is changing the behavior of agents such as producers and consumers. Changes can cover anything: processes, methods, devices, products or services. In a networked economy of information and knowledge intensive services and processes, much of what we define as innovation involves the triad of People, Business and Technology, resulting in artifacts or experiences that respond - or create - to market demands.

The Innovation Process CESAR (IPC) is based on the principles of user experience design. Our vision is that information and communication technologies serve people within certain contexts, purposes and strategies, and that the success of user experience is absolutely fundamental to the innovation processes supported by Information and Communications Technologies.

Thus, the Innovation Process CESAR emphasizes the understanding of people that may be - or are - the audience for the products and services CESAR: what they value and how they live, so you can develop experiences that improve their quality of life.

In this talk will be presented cases of research and development of products and services for emerging market in Brazil supported by Innovation Process CESAR.