UserZoom has offices in the US, UK and Spain and has worked on numerous remote usability testing projects throughout the world for over 7 years. We started in early 2001 and since then have worked with the largest (many fortune 1000) corporations in Europe and the U.S. handling various projects using many (if not all) of the standard research techniques (including UserZoom) to produce high quality actionable results.
This technique combines various research methods that share the following unique characteristics:
The economic globalization, partly boosted by the global and open nature of the Internet, has complicated the work of information architects, interaction designers and user experience researchers.
There is a high demand that their developments, designs, and sites be used together by users from all over the world (i.e. America, Spain, China, Brazil, etc.). This requires a high level of satisfaction with the overall user experience. This may only be achieved by involving user feedback and testing throughout every stage of the development process. In most cases, this needs to be accomplished quickly and at times with a limited budget. In addition, researchers are asked to conduct User Experience Benchmarking which is not easy to do considering the budget, time and limitations in reaching an appropriate number of users. To further add to this challenge, key stakeholders require accurate metrics from user experience activities in order to calculate the ROI of their investments. With all these requirements, it makes it extremely difficult to impossible to accomplish and meet all these goals.
In this talk we will explain, using examples and case studies, how automated remote usability testing can be used for:
In addition, we will answer most frequently asked questions when using or exploring automated remote usability testing.