This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Joe Fletcher
Joe Fletcher is a Design Manager in Microsoft’s Unified Communications Group. Previously he was a User Experience Manager for Microsoft Surface, working between Surface and Windows on touch UI design. He has given talks at multiple conferences and universities around the world on design and culture. In his spare time he enjoys finding corollaries between fashion, music, culture, and design. He continually looks for new experiences to enrich his outlook on design and the world.
Joe Fletcher


Cultural Divides and Designers in Emerging Markets

Over roughly the last 10 years, China and India have given way to a huge rise in technology outsourcing from companies across the globe. Working at one such global company, I’ve had the privilege to partner with teams in both countries, developing software for a variety of uses from Enterprise to Consumer with both visual and Interaction designers. After several years of collaboration, I noted a series of different abilities and challenges with each team. India appeared weaker in developing the details, while strong in larger conceptual work. China is amazingly proficient in details and technical adeptness, while creativity and methodology are less seen.

Through a series of interviews with UX professionals from these countries I’ve started to investigate the cultural design differences, why they occur, and how to best partner with their teams to develop stronger working relationships. This talk will share what I’ve uncovered thus far and will be beneficial to anyone working in a global company, and specifically with these two top tech emerging countries.

Thursday, 13 May @ 14:20-14:40
20 minutes
Room 1

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia