This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Sarah Morris
Sarah Morris is a director of user experience at LBi, working in one of Europe’s largest UX departments. Her strengths lie in creating robust and meaningful user experiences by leveraging user insights and stakeholder input. During her 10 years in the industry she has been a strong advocate of empathy in the design process and has a particular passion for inclusive design, all with a view to delivering people-centric products and services.

Before joining LBi, Sarah founded Skybluepink, an interaction design company focusing on the effective integration of research into technology development, and worked for over 3 years as an interaction designer at IDEO. Sarah’s background is in graphic design, and she holds a masters from the Royal College of Art in Computer Related Design.

Sarah Morris


Seduction Design: Forget the Art of Persuasion

Advertising is dead - so says the community, so what do they mean and where are they turning? The trend on everyone’s lips is Behavioural Change, but what does that mean to the consumer and the overall customer experience, and how does it influence how we, as User Experience professionals and Creatives, work with our clients?

The focus have shifted towards conversations and co-creation. Persuasive design is still hot on everyone's lips. However, the brightest brains in user-centered design have always claimed that information and persuasion are two conflicting approaches. Persuasion is a dirty word associated with manipulation, or even propaganda, and information is pure and almost seen as noble - but there's a middle ground and the two modes of communication are compatible and benefit from each other. Persuasive design is dead - long live Seduction design...

Thursday, 13 May @ 14:00-14:20
20 minutes
Room 2

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia