Sarah Morris - UX Lx: User Experience Lisbon

Sarah Morris

Sarah Morris is a director of user experience at LBi, working in one of Europe’s largest UX departments. Her strengths lie in creating robust and meaningful user experiences by leveraging user insights and stakeholder input. During her 10 years in the industry she has been a strong advocate of empathy in the design process and has a particular passion for inclusive design, all with a view to delivering people-centric products and services.

Before joining LBi, Sarah founded Skybluepink, an interaction design company focusing on the effective integration of research into technology development, and worked for over 3 years as an interaction designer at IDEO. Sarah’s background is in graphic design, and she holds a masters from the Royal College of Art in Computer Related Design.

Seduction Design: Forget the Art of Persuasion

Advertising is dead - so says the community, so what do they mean and where are they turning? The trend on everyone’s lips is Behavioural Change, but what does that mean to the consumer and the overall customer experience, and how does it influence how we, as User Experience professionals and Creatives, work with our clients?

The focus have shifted towards conversations and co-creation. Persuasive design is still hot on everyone's lips. However, the brightest brains in user-centered design have always claimed that information and persuasion are two conflicting approaches. Persuasion is a dirty word associated with manipulation, or even propaganda, and information is pure and almost seen as noble - but there's a middle ground and the two modes of communication are compatible and benefit from each other. Persuasive design is dead - long live Seduction design...

Thursday, 13 May @ 14:00-14:20
20 minutes
Room 2

Talk

Seduction Design: Forget the Art of Persuasion

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