12 to 14 May 2010
Lisbon, Portugal
Lisbon, Portugal
Séamus T. Byrne is founder and creative director at Graphic Mint, a design studio based in Dublin, Ireland that specialises in user centered design and customer focused marketing. He has over ten years experience as a designer of brands, interfaces, products, services and multimedia experiences for web, mobile and applications for a multitude of clients with the U.S. and Europe.
Séamus is one of the original founders and organisers of IxDA Dublin and is a member of the Irish Internet Association’s User Experience Working Group.
He was co-creator of the The Organic City, a critically acclaimed community storytelling project, encouraging locals to find and tell.
When he gets a moment to spare, Séamus likes to write songs and record music, reading about myth, traveling to new capital cities and shooting video.
He shares his thoughts everyday on twitter, and less frequently on his blogs Graphic Mind and Narration X
As humans we are hardwired to a good story and digital storytelling is no exception to this! Best practices found in other disciplines for constructing a good story form can be applied to an online strategy, a multimedia piece, a user interface design or a brand campaign. Creating the right narrative is a vital step in building lasting, trusting relationships between your company’s offerings and your constituents (customers, users and advocates). Applying best practices of storytelling throughout the customer-to-user lifecycle can increase desirability, discoverability, clarity and usability.
With the advent and proliferation of interactive technologies, story has new challenges to face. Storytelling will once again evolve as it strives to maintain its immersive qualities in a world obsessed by user choice, as it adjusts to accommodate the scale of available channels, where narratives can literally be found everywhere and to embrace non-linearity, where a user walks away from an experience with a mosaic of truths.
