This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Séamus Byrne

Séamus T. Byrne is founder and creative director at Graphic Mint, a design studio based in Dublin, Ireland that specialises in user centered design and customer focused marketing. He has over ten years experience as a designer of brands, interfaces, products, services and multimedia experiences for web, mobile and applications for a multitude of clients with the U.S. and Europe.

Séamus is one of the original founders and organisers of IxDA Dublin and is a member of the Irish Internet Association’s User Experience Working Group.

He was co-creator of the The Organic City, a critically acclaimed community storytelling project, encouraging locals to find and tell.

When he gets a moment to spare, Séamus likes to write songs and record music, reading about myth, traveling to new capital cities and shooting video.

He shares his thoughts everyday on twitter, and less frequently on his blogs Graphic Mind and Narration X

Séamus Byrne


What’s the Story? Infusing experiences with the craft of storytelling

Join Séamus T. Byrne on a journey through the world of storytelling as he explores our innate human predisposition to story, the evolution of narratives with emerging technologies (from cave paintings to twitter) and the efficacy of storytelling as a tool to create better user and customer experiences.

As humans we are hardwired to a good story and digital storytelling is no exception to this! Best practices found in other disciplines for constructing a good story form can be applied to an online strategy, a multimedia piece, a user interface design or a brand campaign. Creating the right narrative is a vital step in building lasting, trusting relationships between your company’s offerings and your constituents (customers, users and advocates). Applying best practices of storytelling throughout the customer-to-user lifecycle can increase desirability, discoverability, clarity and usability.

With the advent and proliferation of interactive technologies, story has new challenges to face. Storytelling will once again evolve as it strives to maintain its immersive qualities in a world obsessed by user choice, as it adjusts to accommodate the scale of available channels, where narratives can literally be found everywhere and to embrace non-linearity, where a user walks away from an experience with a mosaic of truths.

Wednesday, 12 May @ 14:00-14:20
20 minutes
Auditorium II

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia