How To Design Usable and Persuasive Web Sites

Beginner

Why are some web sites intuitive, easy to use, and persuasive and others aren't? How can you design a website or product that is user-friendly? And what does it mean to your project and product plans to add usability and persuasion engineering in? We use lots of examples and demonstrations to show you what usability and persuasion design is, why it is important and what it means to you.

In this session you will learn:

• What we know about people and how to design to fit the way people think and behave
• The 10 most important principles of usability and persuasion design
• The consequences of ignoring usability and persuasion design and the benefits of practicing it
• Examples of best of breed design principles
• What it means to "do" usability, and user centered, and persuasion design
• Why incorporating usability and persuasion design into your projects and process can save you time and money
• How to incorporate usability and persuasion design into your project plans and in to your organization

Neuro Web Design: What makes them click?

We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. Although some decisions might come from the rational part of the brain, many decisions and actions are based on emotion, and many are based on automatic triggers that people react to from something at the website.