This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
Jared Spool
Jared is probably the most effective, knowledgeable communicator on the subject of Usability today. He has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared is a top-rated speaker at more than 20 conferences every year. He is the conference chair and keynote speaker at the annual User Interface Conference and is on the faculty of the Tufts University Gordon Institute.

Jared Spool


Designing for Content-Rich Sites


Research has shown us how some sites, no matter what users are looking for, make it easy to always find the relevant information. Other sites, no matter how hard the users try, are too difficult and frustrating. In this workshop, Jared Spool will share the secret of designing sites rich in content, such that users are delighted and ready to return time after time.

You'll learn how the content on your site emits "scent" and how to ensure users catch hold of it as they maneuver through your site's pages. At the end of this workshop, you'll know exactly what you need to do to greatly enhance the usability of your content-rich site.

Part 1: Why Good Content Must Suck: Designing for the Scent of Information

If you have thousands of pages of really cool stuff on your site, how do users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it.

In this presentation, Jared discusses how to organize your site to pull users to the right place. He'll talk about User Interface Engineering's recent research on how people find information on large web sites. Jared shows you plenty of examples of sites that work well and those that don't.

He'll discuss how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the 3 types of graphics: navigation, content, and decorative and the importance of each; how users follow a scent and four ways your design could be blocking their smell.

Part 2: The Scent of a Web Page: Five Types of Navigation Pages

You work hard providing top-notch content on your site. Will your users find it? If they don't find it, all that effort is for nothing. What can you do to guarantee that users find the content they've come looking for? You’ll come away with the most up-to-the-minute research on how users actually navigate sites.

As users traverse through a web site, they encounter different types of pages, each with unique functions. The designers of the best sites understand the special functions of each type of page on a web site, and design the pages individually based on their specific purpose.

Our research has uncovered three ways to predict when users will fail finding the content they desire. We’ll show you what these three predictors are and how to counter the effects in your design.

We will share the secrets behind successful designs including Lands' End, the Bureau of Labor and Statistics, CNN, and the BBC. You’ll learn why trigger words are critical to users successfully finding their content, why the best sites prevent users from using Search, how exposing a site's hierarchy can increase the success of the user, how designing longer pages helps users find what they seek, and how to best use lateral links and breadcrumbs.

Thursday, 13 May @ 09:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium III

Contact us to be put on the waiting list


The Dawning of the Age of Experience

Experience design is no longer a nice-to-have luxury of a few organizations with tons of money and exceptional visionary management. It’s become commonplace for organizations that build products and web sites. Experience Design is a centerpiece of boardroom discussions and quickly becoming a key performance indicator for many businesses.

However, you can’t just hire a couple of “experience designers” and tell them, "Go do that voodoo that you do so well." Today’s business environment forces us to build multi-disciplinary teams, compiling a diverse group of skills and experiences to handle the many facets of the technical, business, and user requirements.

In his usual entertaining and insightful manner, Jared will talk about what it takes to build a design team that meets today’s needs.

He'll demonstrate how successful Experience Design:

You'll see examples of designs from Apple's iPod, Netflix, the Mayo Clinic, and Southwest Airlines, to name a few.

Friday, 14 May @ 17:55-18:35
40 minutes
Auditorium I

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia