This is an archived version of the 2010 edition of UXLx. The current event website is at
12 to 14 May 2010
Lisbon, Portugal
meet world renowned

Our Speaker Lineup

Larry Constantine
Larry Constantine, IDSA, is an award-winning interaction designer specializing in enhancing user performance, particularly in safety-critical applications. A pioneer of modern design methods and a persistent innovator with multiple patents, he is also an award-winning author with 17 books and more than 175 papers published. In wide demand as a presenter, he has keynoted many major international conferences.

Larry is an Institute Fellow at the Madeira Interactive Technologies Institute and a Professor at the University of Madeira where he teaches in the dual-degree MHCI program that he helped organize with Carnegie-Mellon University. He is a Fellow of the Association for Computing Machinery and in 2009 he received the prestigious Stevens Award for his contributions to design and design methods.

Jared Spool
Jared is probably the most effective, knowledgeable communicator on the subject of Usability today. He has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared is a top-rated speaker at more than 20 conferences every year. He is the conference chair and keynote speaker at the annual User Interface Conference and is on the faculty of the Tufts University Gordon Institute.

Author of:
Web Anatomy:
Interaction Design Frameworks That Work

(with Robert Hoekman Jr.)
New Riders

Web Site Usability:
A Designers Guide

(with Tara Scanlon, Will Shroeder, Carolyn Snyder & Terri DeAngelo)
Morgan Kaufmann

Steve Krug
Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 200,000 copies in print.

His new book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems, explains how everyone can—and should—be doing their own usability testing.

His books are based on 20 years of experience as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

He currently spends most of his time teaching usability workshops, consulting, and watching old movies.

Peter Merholz
Peter Merholz is a founding partner, board member, and president of Adaptive Path for more than seven years. At Adaptive Path, Peter began with a focus on information architecture, and over time expanded his knowledge to include product strategy, user research, and practice development.

Peter is an internationally recognized thought leader on user experience. His blogs and his essays for Adaptive Path demonstrate his foresight on issues of information architecture, organizational change, and product strategy. Peter's thought leadership is perhaps most dubiously demonstrated in his coining of the term "blog" in 1999 when it was a nascent genre.

Author of:
Subject to Change:
Creating Great Products & Services for an Uncertain World

(with Todd Wilkens, Brandon Schauer & David Verba)

Luke Wroblewski
Luke is an internationally recognized product design leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently Chief Design Architect at Yahoo! Inc. where he works on forward-looking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke publishes Functioning Form, a leading online publication for interaction designers. He is consistently a top-rated speaker at conferences and companies around the world, and is a co-founder and former Board member of the Interaction Design Association (IxDA).

Dan Saffer
Dan Saffer is a founder and principal at the design consultancy Kicker Studio. Dan has designed devices, software, websites, and services since 1995, and these products are currently used by millions every day.

Dan is an internationally-recognized thought leader on design who has spoken at conferences and taught workshops on interaction design all over the world. He has a Masters of Design in Interaction Design from Carnegie Mellon University, and his design innovations have received several patents.

Donna Spencer
Donna’s a freelance information architect, interaction designer and writer. That’s a fancy way of saying she plans how to present the things you see on your computer screen, so that they’re easy to understand, engaging and compelling. Things like the navigation, forms, categories and words on intranets, websites, web applications and business systems.

She’s been doing this professionally since 2002, and she’s a regular speaker at Australian and international events.

Author of:

Brian Fling
Brian Fling is an authority in the field of mobile user experience and designing for multiple contexts. He has worked with hundreds of businesses from early stage start-ups to Fortune 50 companies to leverage a variety of mediums, like mobile devices, to design for the needs and context of real people.

Brian is a frequent author and speaker on the issues on mobile design, the mobile web and mobile user experience, teaching people how to leverage mobile all over the world. Brian is also the founder and president of pinch/zoom (, a design and development agency specializing on mobile experiences helping its clients dive into the world of mobile.

Bill Scott
Bill Scott has always enjoyed technology (25 years). And he has always enjoyed interacting with people (even longer). It was a natural to blend the two loves together. For a long time he couldn't decide if he was a designer or an engineer. He finally gave up trying to classify himself and just decided to live in both worlds as much as possible.

This passion drove him to create one of the first successful Macintosh games, build wargaming interfaces for NATO, found and lead UX Design teams, write Ajax frameworks (OpenRico) manage user interface engineering organizations, publish design pattern libraries, and talk a lot about it.

Dana Chisnell
Dana is an independent researcher and consultant who founded UsabilityWorks. She has been helping teams develop effective designs and stay focused on their customers’ experiences through creative user research and clear communication since 1982.

Dana's colleagues consider her an expert in design for older adults and plain language. Lately, she has been working on issues related to ballot design and usability and accessibility in voting.

Caroline Jarrett
Susan Weinschenk first used a computer in the mid-1970’s, in graduate school. “I wrote and ran my first computer program, and the printer spit out a piece of paper that said ‘JOB ABORTED’. Rather than being discouraged I was fascinated! What would happen when ‘normal people’, not computer scientists, interact with these things called computers?” She thus started a 30-year career in applying psychology to the design of technology.

Susan has a Ph.D. in Psychology from Pennsylvania State University, and her newest book, Neuro Web Design: What makes them click?, applies the latest research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is “The Brain Lady”. She is Chief of User Experience Strategy, Americas at Human Factors International.

Eric Reiss
Eric Reiss has been actively involved in the creation of menu-based programs, hypertext games, multimedia, and web projects for almost 30 years. Following a long career as a copywriter for one of Europe’s leading business-to-business advertising agencies, he has worked almost exclusively with online communications since 2001.
In addition to his daily duties as CEO of the FatDUX Group, Eric Reiss serves as Chair of the European Information Architecture Summit, EuroIA and is on the Advisory Board of the Copenhagen Business School Department of Informatics, Kent State University, and the Romanian Information Architecture Association. Reiss is also Associate Professor of Usability and Design at the IE Business School in Madrid, Spain.

Caroline Jarrett
Caroline Jarrett was a project manager specialising in Optical Character Recognition when she landed a job in 1992 delivering OCR systems to the UK Inland Revenue for processing tax forms. The systems didn't work and she found out that it was because of the way people filled out the forms.

She became fascinated with the problem of how to design forms so that people find them easy to use - a fascination that shows no signs of wearing off. Caroline runs the usability consulting company Effortmark.

Author of:
Forms that Work:
Designing Web Forms for Usability

(with Gerry Gaffney)
Morgan Kaufmann

User Interface Design and Evaluation
(with Debbie Stone, Mark Woodroffe and Shailey Minocha)
Morgan Kaufmann

Caroline Jarrett
Manuel is an interaction designer, researcher and founder of A visual exploration on mapping complex networks. He was recently named by Creativity magazine "one of the 50 most influent and creative minds of 2009".

With a background in industrial design, Manuel holds a masters degree in Design & Technology from the Parsons School of Design. Manuel is currently a Senior User Experience Designer at Nokia, being responsible by their new generation of software and services.

Author of:
Visual Complexity
A visual exploration on mapping complex networks

In Progress...
Princeton Architectural Press

Dave Malouf
Dave Malouf is currently a Professor of Interaction Design in the Industrial Design Department of the Savannah College of Art & Design (SCAD). Before taking this position, Dave was a Sr. Interaction Design for Motorola Enterprise Mobility where he designed software, webware, and hardware interactions and interfaces. Motorola was the last in a 15 year journey of practicing interaction design, information architecture, ui design, project management and other roles and positions working almsot exclusively with thin client technologies.

Dave is also one of the primary founders and the first Vice President of the Interaction Design Association (IxDA). Dave’s passion for evangelizing and teaching interaction design, came to a climax in 2008 when he co-chaired the first Interactions conference, Interaction 08 | Savannah.

Sabrina Mach
Sabrina Mach, co-founder of Feralabs has a background in market research, design and human computer interaction. She is passionate about making web evaluations easier, more effective and measurable.

Sabrina has extensive experience in remote usability, having carried out studies for some of Europe’s largest telecoms companies, broadcasters, and travel sites. The studies have used methods ranging from remote ethnography, critical incident reporting, to asynchronous remote testing. She has researched participant behaviour and tested websites in over 150 countries.

Her MSc dissertation at University College London compared the benefits and trade-offs between conventional lab testing and un-moderated remote usability testing.

James Page
James Page is delighted to be facilitating a workshop in Lisbon as his father wrote the bestselling history on Portugal, The First Global Village , and has visited Portugal regularly for over 20 years.

James is co-founder of FeraLabs, a usability consultancy specialising in remote user research, where he has been involved in the development of Webnographer, an online tool for remote usability testing.

James is passionate about making software less frustrating. He believes that we need more ways to discover how people behave using computers, and then communicate that back to the designers and programmers. This is why he built Webnographer -- to help the designers and programmers understand how people use the software that they have created.

Our Sponsors and Supporters

Platinum Sponsors:
Anacom - Autoridade Nacional de Comunicações
Gold Sponsors:
Flag Moo ActiveMedia - ScreenEMotion London User Research Centre Hello Group Corefactor
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Tobii Technology
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability SensoMotoric Instruments Balsamiq Studios invoic€xpress
Media Sponsors:
Want Magazine UX Booth Lucrat Fresh GUI

Partners and Supporters:
TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Hospedeiras e Promotoras de Eventos SpringEventsMadeira Interactive Technologies Institute
Câmara Municipal de Lisboa Associação para a Promoção do Multimédia e da Sociedade Digital e-Skills Week
Log - Open Source Consulting Lisboa Convention Bureau Associação Portuguesa para o Desenvolvimento das Comunicações Cortes de Cima Nokia